Hosting a real estate work will inform a lot of buyers and sellers while they decide if they want to buy or sell a home. The goal of your real estate seminar is to educate and inform people while asserting yourself as a real estate expert and guide. As part of your presentation, make sure everyone leaves with your information and give them important content that will guide them through their buying or selling journey – which ever applies to them. If someone is farther along their real estate journey, give them homework and a list of steps to complete to reach the next phase of their journey. Finally, ask past clients to invite their friends and promote your seminar.

Mistakes are great, because they are learning opportunities to improve your business. Mistakes made by other people are better, becasue you can learn from agents that have already been there. This email might be longer than my other ones, but I assure you that it is worth the read.

Your phone receives a notification while you’re driving home from your brokerage. *Beep* *Beep* it’s a lead alert! You start feeling excited as you press the notification. To your dismay, the lead you just generated only left their name and email address. This isn't new for you, in fact, it happens far too often. With shattered expectations, your excitement turns to an emotion best represented with the onomatopoeia, “meh.” There’s nothing you can do with just an email, right? Wrong! You couldn’t be further from the truth.

In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address.

Have you ever imagined being able to time travel and share your younger version the secrets to life? Image how much better your life could be if you knew then what you know now. Some rookie agents may not have the opportunity to ask a well-seasoned, experienced agent for advice or the lessons they've learned throughout their career - so we thought you'd find value if we collected tips veteran real estate agents wish they knew when they first started their career. Some of these tips derive from real estate agents from mistakes, some are from success - all of them are from experienced agents.

After reading this article, you will have the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

1. Be consistent with strategies and campaigns
2. Set up a bank account and credit card specifically for your business
3. Practice role playing to perfect your style
4. Network with other business owners and learn about their success stories
5. Create and stick to your morning ritual
6. Develop a Business Plan
7. Automate your marketing so you can spend more time on sales
8. Build consistent lead flow with multiple lead generation channels
9. Find a busy office when considering brokerage
10. Be prepared for slumps

In this article, I will list the pros and cons of joining a real estate brokerage to help you decide if it's best for your growth as an agent.

Pros of Joining a Real Estate Team

1. Great way to start new career
2. Receive training and support
3. Time off is easier
4. Business expenses are lower
5. Available resources, tools, and scripts
6. Established team branding

Cons of Joining a Real Estate Team

1. You have less control of your branding
2. Commission is less
3. You must mesh with team culture
4. A weak member can hurt the entire team
5. Cost-benefit of desk fees

In this article, I will share important documents to include in your home buyer packet and offer 4 downloadable templates to help you start your own home buyer packet:

1. House Hunting Checklist
2. Home Buyer Terminology
3. Home Buyer Questionnaire
4. Critical Dates for Home Buyers
5. A General Home Buyer Process Outline
6. Optional Additions
7. [Complimentary Download] Home Buyer Packet template

One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. A home buyer packet will also help you set the correct expectations about how you will guide them through their purchasing journey. If knowledge leads to confidence, you can boost your buyer’s confidence with a comprehensive and informative home buyer packet.

In this article, I will list the elements of a successful, lead converting About Me page that will increase the page's conversion rate.

If you’re like most agents, you got into real estate because you love people. To your surprise, as you gain experience in the role, you might realize a lot of your time is spent in the office behind a computer performing office work and doing repetitive tasks. You did not get into real estate to look at a computer all day. So why not delegate these time-consuming tasks that are outside of your expertise and aren’t directly related to real estate? Why not have someone or something else do the boring tasks so you can have more time meeting clients?

In this article, I will share 5 tasks every real estate agent should stop doing and automate to increase their amount of free time, so they can focus more on their clients and closing deals:

1. Lead Generation Through Digital Marketing Ads
2. Send Lead Nurturing Emails Manually
3. Writing Blog Copy to Increase Organic Traffic
4. Follow Up Manually with Leads
5. Website Optimization and Development

As a real estate agent, one of your primary goals and constant challenge is driving consumers to your website. Your real estate website is like your online store, so it’s vital to your success to explore strategies that increase traffic to your website. Real estate is a numbers game. More traffic to your website, means more opportunities to convert a consumer into a lead. The more leads, the more opportunity for clients, and the more clients means more income and more referrals. When you brainstorm ways to drive more traffic to your website, think of ways your target audience consumes information and how you can intersect their attention.

In this article I will share 10 marketing tactics used to drive new website visitor traffic to your real estate website.

Marketing and psychology go hand in hand. As a real estate professional/marketer, you’ve probably asked yourself why consumers behave a certain way or why someone does the things they do. For example, a lead that doesn’t do research because they rely on you, an inspector that misses the attic because it’s probably good, or an agent that doesn’t persistently follow up with a lead because it isn’t good. Many of these behaviors are caused by human’s natural tendency to choose the path of least resistance. People want to take the easiest route that uses the least amount of thinking and energy.

The consumer’s natural tendency to choose the path of least resistance is the primary reason you must simplify your website. A visitor wants an easy, streamlined experience that quickly delivers the information they desire. They want minimal clicks to navigate through your website and minimal scrolls to view information on a page. By simplifying your website, you can reduce the amount of noise and distractions so the consumer can focus on their goal and you can deliver the information they came to your website for - which increases your chances of converting them into a lead.

In this article, I will share 7 ways to simplify your real estate website to enhance the user’s experience and increase your lead conversion:

1. Keep Essential Features of Your Website that Provide Value
2. Remove Unnecessary Website Elements
3. Reduce the Number of Pages on Your Website
4. Stack Content and Information Above the Fold
5. Use No More Than Three Theme Colors for Your Website
6. Remove Drop Down Menu Items and Reduce Menu Options
7. Format, Structure, and Space Your Website for Scalability