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Brian Lim

Recent Posts

The Top 10 Ways to Drive New Traffic to Your Real Estate Website

Posted by Brian Lim on Jul 2, 2020 6:00:00 AM

As a real estate agent, one of your primary goals and constant challenge is driving consumers to your website. Your real estate website is like your online store, so it’s vital to your success to explore strategies that increase traffic to your website. Real estate is a numbers game. More traffic to your website, means more opportunities to convert a consumer into a lead. The more leads, the more opportunity for clients, and the more clients means more income and more referrals. When you brainstorm ways to drive more traffic to your website, think of ways your target audience consumes information and how you can intersect their attention.

In this article I will share 15 marketing tactics used to drive new website visitor traffic to your real estate website.

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Topics: Lead Generation

7 Ways to Simplify Your Real Estate Website to Increase Lead Generation

Posted by Brian Lim on Jun 25, 2020 6:00:00 AM

Marketing and psychology go hand in hand. As a real estate professional/marketer, you’ve probably asked yourself why consumers behave a certain way or why someone does the things they do. For example, a lead that doesn’t do research because they rely on you, an inspector that misses the attic because it’s probably good, or an agent that doesn’t persistently follow up with a lead because it isn’t good. Many of these behaviors are caused by human’s natural tendency to choose the path of least resistance. People want to take the easiest route that uses the least amount of thinking and energy.

The consumer’s natural tendency to choose the path of least resistance is the primary reason you must simplify your website. A visitor wants an easy, streamlined experience that quickly delivers the information they desire. They want minimal clicks to navigate through your website and minimal scrolls to view information on a page. By simplifying your website, you can reduce the amount of noise and distractions so the consumer can focus on their goal and you can deliver the information they came to your website for - which increases your chances of converting them into a lead.

In this article, I will share 7 ways to simplify your real estate website to enhance the user’s experience and increase your lead conversion:

  1. Keep Essential Features of Your Website that Provide Value
  2. Remove Unnecessary Website Elements
  3. Reduce the Number of Pages on Your Website
  4. Stack Content and Information Above the Fold
  5. Use No More Than Three Theme Colors for Your Website
  6. Remove Drop Down Menu Items and Reduce Menu Options
  7. Format, Structure, and Space Your Website for Scalability
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Topics: Lead Generation

6 Tasks Every Real Estate Agent Should Automate to Save Time

Posted by Brian Lim on Jun 18, 2020 5:00:00 AM

Labor-saving technology, or automation is the technology used to minimize human assistance for a process. It’s also one of the best ways to gain a competitive advantage in your local market because it makes your business run more efficiently. If your business runs efficiently, you’ll have more time to focus on helping your clients and/or spending time with family.

To ensure your business is running as efficiently as possible, assess the amount of time that you spend on certain tasks, prioritize them, and look for opportunities to save time.  Focus on tasks that are repetitive like data entry, writing, and scheduling as well as tasks where timing is a factor. Then ask yourself, “Can I automate this task?”

In this article, we’ll recommend six tasks that every real estate professional, including yourself, must automate to procure more time to focus on clients.

  1. Import Listings from Your MLS to Your Website
  2. Update City/Neighborhood SEO Pages
  3. Schedule Social Media Posts
  4. Consistently Send Emails Long-Term
  5. Manage Digital Marketing Ads
  6. Follow Up Within a Timely Manner
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Topics: Lead Generation

Connecting With Consumers: Personalized Conversations and a Tech-Forward Approach

Posted by Brian Lim on Jun 16, 2020 8:00:00 AM

Check out the new article just published in RISMedia featuring our very own Jack Markham!

Connecting With Consumers: Personalized Conversations and a Tech-Forward Approach >>>

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Topics: Lead Generation

6 Reasons Your Digital Marketing Ads Aren’t Generating Real Estate Leads

Posted by Brian Lim on Jun 11, 2020 5:00:00 AM

Digital marketing ads are powerful tools for real estate lead generation. They offer crucial benefits for real estate agents that want to scale their business and/or streamlining lead generation by them the ability to hyper-target consumers, reach a larger audience, and track performance. But what good is a powerful tool if you don't know how to use it properly? If you're experiencing challenges with your digital marketing ads, you've come to the right place.

In this article, we'll review the top 6 reasons your digital marketing ads aren't generating real estate leads and offer tips for solving them.

  1. Your Target Audience is Too Broad, Too Narrow, or Just Wrong
  2. Your Ad Content is Too Passive, Does Not Provide Value, or Just Isn't Good
  3. Your Ad Format Isn't Optimal or is Just Incorrect
  4. Your Landing Page Doesn't Provide Value, Is Inconsistent, or Has Poor Functionality
  5. You Don't Analyze Data or Do it Incorrectly
  6. You Don't Like Digital Marketing Ads or You're Not Cut Out for Them
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Topics: Lead Generation

Is Your Website's Branding THAT Important to Home Buyers?

Posted by Brian Lim on Jun 2, 2020 5:00:00 AM

Here’s an unpopular view I’d like you to consider. What if the branding on your website doesn't matter as much as you think? What I mean by this is that your logo and what your logo represents doesn’t mean much to the average online consumer. Keller Williams, Berkshire Hathaway, Century 21, which ever brokerage – it’s all the same. To be fair, Gary Keller is an amazing salesman and marketer and his book The One Thing is one of my favorites, and Warren Buffet is a brilliant entrepreneur and investor plus who doesn't love Dairy Queen? - but that doesn’t really matter to the average online consumer.

In this article I will examine NAR’s 2018 Profile of Home Buyers and Sellers report and share information from the report that shows the branding on your real estate website doesn’t really matter to the average online consumer.

  1. What Matters to the Average Online Consumer?
  2. The Consumer Buying Process
  3. Why Does Less Website Branding Matter?
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Topics: Lead Generation

How to Prepare Your Real Estate Business for Summer 2020

Posted by Brian Lim on May 27, 2020 5:00:00 AM

With less than a month left in spring, now is the time to start planning if you haven’t started yet. If the first half of 2020 has taught us anything, the second half will be unique and full of surprises. In this article, I will share the state of the real estate industry, project where it's going this summer, and recommend tips for preparing your real estate business for summer 2020.

  1. The State of the Real Estate Industry
  2. The Real Estate Industry in June 2020
  3. Tips for Preparing Your Real Estate Business for Summer 2020
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Topics: Lead Generation

How to Reopen Your Real Estate Business This Summer

Posted by Brian Lim on May 19, 2020 4:00:00 AM

In this article, I will share strategies to reopen your real estate business during the pandemic.

  1. Finding and Generating Leads Online
  2. Practicing Social Distancing at All Times
  3. Showing the Lead a Home
  4. Doing an Inspections, etc.
  5. Signing Contracts
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Topics: Lead Generation

How to Generate Free Real Estate Business from Google

Posted by Brian Lim on May 12, 2020 4:00:00 AM

In this article, I will share 10 tips for generating free real estate business from Google:

  1. Generating Real Estate Business with Search Engine Optimization for Google
  2. Converting Organic Traffic into Leads
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Topics: Lead Generation

How to Save Time and Money Generating Real Estate Leads in 2020

Posted by Brian Lim on May 5, 2020 4:00:00 AM

In this article, I will share strategies that save time and money while generating real estate leads in 2020:

  1. Generate Buyer Leads Through Search Engine Ads and Organic Lead Generation
  2. Attract and Connect with Local Leads through SEO City Report Landing Pages
  3. Connect, Nurture and Track Leads in To Convert Them into Clients
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Topics: Lead Generation

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