Check out the new article just published in RISMedia featuring our very own Jack Markham!

Connecting With Consumers: Personalized Conversations and a Tech-Forward Approach >>>

Digital marketing ads are powerful tools for real estate lead generation. They offer crucial benefits for real estate agents that want to scale their business and/or streamlining lead generation by them the ability to hyper-target consumers, reach a larger audience, and track performance. But what good is a powerful tool if you don't know how to use it properly? If you're experiencing challenges with your digital marketing ads, you've come to the right place.

In this article, we'll review the top 6 reasons your digital marketing ads aren't generating real estate leads and offer tips for solving them.

1. Your Target Audience is Too Broad, Too Narrow, or Just Wrong
2. Your Ad Content is Too Passive, Does Not Provide Value, or Just Isn't Good
3. Your Ad Format Isn't Optimal or is Just Incorrect
4. Your Landing Page Doesn't Provide Value, Is Inconsistent, or Has Poor Functionality
5. You Don't Analyze Data or Do it Incorrectly
6. You Don't Like Digital Marketing Ads or You're Not Cut Out for Them

Here’s an unpopular view I’d like you to consider. What if the branding on your website doesn't matter as much as you think? What I mean by this is that your logo and what your logo represents doesn’t mean much to the average online consumer. Keller Williams, Berkshire Hathaway, Century 21, which ever brokerage – it’s all the same. To be fair, Gary Keller is an amazing salesman and marketer and his book The One Thing is one of my favorites, and Warren Buffet is a brilliant entrepreneur and investor plus who doesn't love Dairy Queen? - but that doesn’t really matter to the average online consumer.

In this article I will examine NAR’s 2018 Profile of Home Buyers and Sellers report and share information from the report that shows the branding on your real estate website doesn’t really matter to the average online consumer.

1. What Matters to the Average Online Consumer?
2. The Consumer Buying Process
3. Why Does Less Website Branding Matter?

With less than a month left in spring, now is the time to start planning if you haven’t started yet. If the first half of 2020 has taught us anything, the second half will be unique and full of surprises. In this article, I will share the state of the real estate industry, project where it's going this summer, and recommend tips for preparing your real estate business for summer 2020.

1. The State of the Real Estate Industry
2. The Real Estate Industry in June 2020
3. Tips for Preparing Your Real Estate Business for Summer 2020

In this article, I will share strategies to reopen your real estate business during the pandemic.

1. Finding and Generating Leads Online
2. Practicing Social Distancing at All Times
3. Showing the Lead a Home
4. Doing an Inspections, etc.
5. Signing Contracts

In this article, I will share 10 tips for generating free real estate business from Google:

1. Generating Real Estate Business with Search Engine Optimization for Google
2. Converting Organic Traffic into Leads

In this article, I will share strategies that save time and money while generating real estate leads in 2020:

1. Generate Buyer Leads Through Search Engine Ads and Organic Lead Generation
2. Attract and Connect with Local Leads through SEO City Report Landing Pages
3. Connect, Nurture and Track Leads in To Convert Them into Clients